the graphic symbol used to identify a company or product which may include words
use it in real life: your logo is not your identity or your brand but it is a part of both. Lets use a famous brand, identity and logo as an example: Pepsi. The logo of Pepsi includes the circle symbol with the Pepsi word and all its identifying aspects such as the typeface, colors, proportion of the word to the symbol, etc. The way the logo looks in its application and usage on all marketing components, products, signage, and anything visual that represents the business of Pepsi is the identity. All aspects and components of a company’s personality, including its logo and identity, make up its brand.
See also: brand, identity