BRADENTON, FL, August 26, 2011 /24-7PressRelease/ — Boost Studio is working with Marie Selby Botanical Gardens’ Marketing Director, Diane Creasy, to create marketing materials for Selby’s new brand marketing campaign. According to Creasy, “Boost Studio and the Selby team collaborated on creating the new look and brand which have increased gate and event attendance.”
Tom Buchter, Selby’s CEO, says, “Boost has raised Selby Gardens’ image to a higher level of sophistication. The vision we shared of presenting a cohesive, elegant, interactive message is now a reality. We are seeing the results – from the enthusiasm and support of our staff, volunteers and visitors, to increased attendance and donations.”
Selby Gardens’ board members have expressed their appreciation by stating that Boost’s partnership with Selby’s Marketing Director has resulted in “moving the needle upwards.”
Steve Boris of Boost Studio says, “Boost is happy to work with Selby to refine their materials with a fresh approach that acts as a bridge between the Selby promise and consumer expectations.”
Inspired by Creasy’s strategic intent for Selby’s marketing, Boost created a new, simple, and unified graphic identity for Selby’s advertising, signage, print, and web-based p romotional collateral. The new graphic system includes a wide palette of colors and a structure placing information areas in or alongside photographs that emphasize interactive opportunities offered by exploring the gardens and the many Selby educational programs and cultural events.
“We’re thrilled that the new, easy-to-recognize graphic identity has enhanced Selby’s image, and the brand marketing approach has increased their attendance and donations,” says Boost’s Christine Koch. Examples of the new Selby branding graphics can be seen at BoostStudio.com or www.Selby.org.
Steve Boris and Christine Koch, Boost Studio owners and partners, bring together their unique backgrounds and distinctive perspectives to achieve inspired and imaginative design concepts for their clients.