We were asked to create a fresh look for All Faiths Food Bank that would capture the message of “giving from the heart” to the community. We did just that. The mark we created shows elements of food, the carrot and apple, that overlap to create a heart. But we didn’t stop there — we took a bold approach and switched the brand name and tagline position, so “ending hunger” became the brand with “All Faiths” as the tagline. The final result was not only more memorable, it turned their identity into a call to action that had a positive impact on their donations and awareness in the community.