A printing method where a color image is separated into 4 different color values (called a color separation) by the use of filters and screens. This used to be done with photographic film on a graphic arts camera, but is usually done digitally with software now. The result is a color separation of 4 images …
Trapping digital files is the process of compensating for misregistration on the printing press by printing small areas of overlapping color where colors meet. If you are printing on an ink jet printer, the color goes where it should. When printing on a press, registration problems can occur easily with each run through the press. …
The density of a color or the density of a piece of paper. The opacity of an image or object can range from transparent (0% opacity) to opaque (100% opacity). The measure of opaqueness or how much you can see through a graphic or a piece of paper is its opacity. The more fibers or …
the creative process that combines art and technology to solve visual communication problems. use it in real life: Lets say you want to promote your business by reaching out to the marketplace to tell them who you are, what you offer, and where you are. How do you do that? You could stand on a …
This term is a carry-over from newspaper publishing. “Above the fold” refers to content on the upper half of the page (above the actual fold in the paper). In web design terms, “above the fold” refers to the content that is above the point first viewable to the website visitor in their browser (viewers would …
A color matching system used by the printing industry to print spot colors. Most applications that support color printing allow you to specify colors by indicating the Pantone name or number. This assures that you get the right color when the file is printed, even though the color may not look right when displayed on …
the style or design of alphabetical and numerical characters unified by consistent visual properties use it in real life: Lets say you want to type an email. You go to the font folder which holds all of your typefaces of various sizes. You select Times roman 12 point. Times is the typeface, and Times roman …
A Tagged Image File Format is a type of file compression for type and images in monochrome, gray scale, 8-and 24-bit color that allows file storage or exchange between graphics programs. See also: gif, jpg
Named for the Joint Photographics Experts Group which created the standard, a JPEG or JPG is a type of file compression for images. The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and image quality. JPG is better than GIF for photos as GIF files can only have 256 different …
A 2-D structure made up of intersecting vertical and horizontal lines used in page layout for print or web. This structure allows the designer to organize type and images in a logical format. See also: layout
