text that is the main content of a given page or document and sets the visual and emotional tone for the look of the page use it in real life: A page in a magazine may have a main story, two sidebars and a callout. The main story is the body text or copy.
the heaviness or thickness of the strokes of a letterform that can be expressed as light, regular, bold, extra bold, etc. use it in real life: Varying the weight of type can add style to a layout or solve a compositional issue. Also it can address a content or structural issue in which the text …
Historically, a font is a given alphabet and its associated characters of a single size and style containing all the letters, numbers, and marks needed for typesetting. This used to be an actual box that held the pieces of lead and wood of a particular typeface. These pieces of type would be arranged on strips …
the visual components that form part of the overall brand and are defined by guidelines that state specific fonts, colors, sizes, placement, and usage to ensure the identity is consistent in all its applications and thereby retains the visual integrity of the brand. use it in real life: your identity is not your logo or …
The words we live by: identity or corporate identity Read More »
September 22, 2011 (Bradenton, FL)—Boost Studio has been selected as the marketing design agency for the South Florida Museum and is the nonprofit’s newest Corporate Partner. Boost will provide creative services to assist in a two-year process of improving the clarity and effectiveness of the organization’s marketing messages, design and overall brand. Boost’s initial project …
South Florida Museum Adds Boost Studio as Corporate Partner Read More »
September 22, 2011 (Bradenton, FL)—Boost Studio has been selected as the marketing design agency for the South Florida Museum and is the nonprofit’s newest Corporate Partner. Boost will provide creative services to assist in a two-year process of improving the clarity and effectiveness of the organization’s marketing messages, design and overall brand. Boost’s initial project …
Boost Studio Helps Snooty as a South Florida Museum Corporate Partner Read More »
“Boost Studio, working with Marie Selby Botanical Gardens’ marketing director, is developing creative marketing materials for Selby’s new brand marketing campaign. The campaign has resulted in “increased attendance and donations” for Selby.” BRADENTON, FL, August 26, 2011 /24-7PressRelease/ — Boost Studio is working with Marie Selby Botanical Gardens’ Marketing Director, Diane Creasy, to create marketing …
BRADENTON, FL, August 26, 2011 /24-7PressRelease/ — Boost Studio is working with Marie Selby Botanical Gardens’ Marketing Director, Diane Creasy, to create marketing materials for Selby’s new brand marketing campaign. According to Creasy, “Boost Studio and the Selby team collaborated on creating the new look and brand which have increased gate and event attendance.” Tom …
Boost Collaboration with Selby Gardens Helps Produce Results Read More »
