To bind sheets by trimming at the binding edge and gluing them to a paper cover. Perfect binding puts all the pages or signatures together, roughens and flattens the edge, then a flexible adhesive attaches the paper cover to the spine. The spine always has a flat edge and paperback novels are an example of …
To bind by stapling sheets together where they fold at the spine. Securing loose printed, folded, and nested pages with stitches or staples down the middle of the fold (the spine) is known as saddle-stitched binding. The sheaf of papers or signature may be stitched with thread or staples. The name comes from the device …
the graphic symbol used to identify a company or product which may include words use it in real life: your logo is not your identity or your brand but it is a part of both. Lets use a famous brand, identity and logo as an example: Pepsi. The logo of Pepsi includes the circle symbol …
A file of ideas and inspiration to refer to when starting a new project. A designer swipe file may contain logo designs, interesting layouts, website navigation, typefaces, or stock photos
A full-size version of an original design, with all the type and images in place, sometimes shown on the actual paper on which the piece will be printed. The mockup shows the way a printed piece will fold, align, and trim and is a representation of the way the final piece will appear when printed.
Folding paper by bending each fold in the opposite direction of the previous fold creating a pleated or accordion effect. This works well for brochures that have a lot of graphics or photos with small blurbs of information that needs to be presented in an easy-access format with a small footprint, like those on a …
a rough draft or preliminary layout of a proposed design initially presented to the client to show the placement of text, images, and other design elements use it in real life: Designers show comps to clients so they can see various design ideas and a rough estimate of how the layouts will look when finalized. …
The quality of an image and how well it reproduces. In printing, it refers to the number of Dots Per Inch (DPI) printed on a page. Generally, the more dots per inch, the better quality the image. In websites, it refers to Pixels Per Inch (PPI) on the screen. use it in real life: Designers …
a single fold brochure made by folding the paper in half making four panels This type of fold is used for brochures, greeting cards, postcards, and business cards. It gives you a front and back with two inside pages. See also: single fold, tri-fold, gate fold, zig-zag fold, barrel fold, french fold, map fold, accordion …
made by folding a sheet of paper in half twice in the same direction making eight panels. The last two panels need to be slightly smaller than the outer panels to fold properly inside the outer two panels This works well for programs and, of course, maps. See also: single fold, tri-fold, gate fold, zig-zag …
