The outside two panels must be the largest, and each successive panel beginning with the 3rd must be about 1/16” smaller than the previous panel to fold properly. This works well for brochures that have a lot of information that can be segmented on each panel, or one big image that can spread across the …
Folding the paper in thirds creates six panels with the right panel tucked inside the panels created by the first fold This works well for brochures that have an average amount of information and graphics/photos to present in a cost-effective format. It gives you a front “cover” panel, a large inside of 3 panels that …
the style or design of alphabetical and numerical characters unified by consistent visual properties use it in real life: Lets say you want to type an email. You go to the font folder which holds all of your typefaces of various sizes and kinds. You select Times roman 12 point. Times is the typeface, and …
Folding paper in thirds in “zig zags.” It opens like an accordion in the shape of a “Z”. The “Z” style offers an advantage for multi-page letters to be collated and hand inserted for mailing. Because the pages nest together, the letter is opened with the pages in sequence. See also: single fold, tri-fold, gate …
Folding a page in half in one direction and then folding it in half again in the opposite direction. After folding it makes a total of eight panels. This works well for greeting cards and wedding invitations as well as maps or posters. See also: single fold, tri-fold, gate fold, zig-zag fold, barrel fold, accordion …
a pull-quote; an excerpt from an article that is duplicated in a large font alongside the article use it in real life: can be used as a graphic element to enhance the layout of the page as well as to grab the reader’s attention to an important point in the story See also: pull-quote
nonsense or dummy text, often set in greek or latin use it in real life: greeking is used when a layout is in development and the content of actual text is unavailable. This allows the designer to show how the text will eventually appear regarding placement, typeface, size, style, color, etc. Later in the design …
An especially permanent, durable acid-free paper. Archival paper is meant to be used for publications of high legal, historical, or significant value. With a quality lifetime of 100 years or longer, archival paper is often used for critical, permanent records that must be kept for many years. Archival paper may also be used for fine …
Paper which has had the acid removed from the pulp so that it has a neutral 7.0 pH (or above). The acid normally found in paper can discolor it over time and turn it brittle. Photos printed on papers with acid will be altered and can fade and even eventually disintegrate. Paints and items that …
Cross hair lines or other targets that help keep printing in register. Used for positioning films in register, or for registration of two or more colors in process printing. See also: crossmarks, position marks.
