Center for Sight is a specialized medical group with offices located throughout the gulf coast region of Florida. With a stellar reputation for vision care and eye surgery, their other services — skin care, dermatology, plastic surgery, and hearing care — were not as well known. They asked Boost Studio to create a series of ads and in-store marketing to increase awareness of all the offerings available at Center for Sight, as well as highlight specific doctors and their areas of expertise.
The name “Center for Sight” has limitations because it addresses only vision care. So we focused on the “center” for our campaign headline of “care that centers around you” and developed a series of color-coded ads for each service. Some of these versions include quotes and endorsements by celebrities. A second but related campaign changes the doctor’s prescription pad into a personal note encouraging the patient to enjoy an upcoming special activity or event that was made possible or more enjoyable because of their services. Each campaign includes a doctor photo with a brief overview of their expertise that relates to the service of the particular ad.
All implementation of the concepts were created by Center for Sight’s own marketing team.