Intention Technology is developing a breakthrough in wearable realtime medical monitoring. The BioscanR extends the reach of doctors by providing an early warning to potentially critical health issues and offers continual monitoring of vital signs leading to early detection of medical conditions and disease. The target market is chronic disease populations and other medically challenged patients who need continuous health monitoring on a temporary basis.
Intention asked Boost Studio to help them with every phase of development: first to visualize and refine their ideas for the wearable device using 3-D modeling; design the logo; create the graphic user interface for the software; and finally, to design advertising and other print marketing to build awareness and secure funding.
The 3-D modeling of the wearable device helped to evolve the design for better function and increased comfort. Naming the device originally began with the wearable head gear which we called the “halo”. As the monitoring device was further refined, the diagnostic aspect took priority and the unit was named “BioscanR” to reflect the continual scanning of the body. The logotype reflects the cutting-edge feel of the device and the mark is designed with color-coded icons to represent each system of the body being scanned. The graphic user interface (GUI) went through major revisions for over a year as the technology was being developed. Our design became an integral part of the process and often drove the intuitive, interactive aspect of the software and hardware. Lastly, our marketing and advertising of the product focused on making the device attractive and accessible from a technical and medical perspective, as well as to inform and promote its effectiveness as an innovative new diagnostic tool. The development of the BioscanR is an ongoing project through 2015.
AWARDS
• 1 American Advertising Federation ADDY Award