It seems every designer these days claims they are all about branding. Branding has become a buzzword to grab your attention and impress you with expertise the provider may or may not have. Because of this, there is a lot of misinformation and confusion out there. Here is a quick guide to what branding is, why you need it, and what to look for in choosing a branding agency.
What is Branding?
A brand is a snapshot of your business’s unique personality that flows through every aspect of your presence in the marketplace. It’s how your clients, staff, partners, investors, etc. see you and what you stand for. Successful branding communicates your unique story with a clear, cohesive message, so that all your marketing components work together and “speak with one voice”.
Why Do You Need Branding?
The first goal of every business is to communicate with customers and there is no better way to connect with them than through your brand:
• Branding helps you to share your unique story and clearly deliver your message to the marketplace
• Branding makes you visible, and easy to recognize
• Branding creates a connection between your product or service and the customer by building a relationship
• Branding motivates the buyer to purchase your products or services by associating themselves with the brand
• Branding allows you to present your business as one of value…experienced, reliable, and most important, worthy of your client’s loyalty
What Should You Look for in a Branding Agency?
• Look for an agency that sees the big picture as they design your brand: they not only think about the identity and logo, but how every component, from brochures to signage, website to merchandising, will fit into and interact with your brand
• They don’t just design the brand for today but for the future as well: developing and maintaining brand usage guidelines will ensure continuity and recognition of the brand across a multitude of applications
• They create your brand with flexibility and adaptability in mind because they know that to be successful over time, brands need to change and grow along with their customers tastes and experience
• Integrity and simplicity is their message, method, and mission
Why choose Boost over buzz?
We pride ourselves on delivering on each of the points above while offering a truly personal service experience to our clients; we are available after-hours and on weekends to ensure the successful outcome of any project in progress; our “light” is always on, as we never stop generating ideas and finding solutions for your brand.