Carpe Diem and Namaste Spa are world-class properties in Provincetown, Ma. The owners wanted to capture the distinctive personality of their inn and spa with a redesign of their identities, website, marketing, advertising, and merchandising that would work together under one unified brand.

We brought the Euro-Asian influences found throughout the property into the new look. We designed all the components – two separate but related identities, an easy-to-navigate website available in three languages, advertising, print collateral, signage, vehicle wraps and merchandising – as an extension of the brand’s personality.

Note: This site was redesigned in 2015 and can be seen in a separate portfolio project.