We were introduced to Donna HunterSmith at a lunch ‘n learn for the FPRA at Michaels on East a while back. Donna mentioned then that she was going to create a TEDx conference here in Sarasota, and having watched TEDx presentations online, we knew we wanted to be a part of it. Fast-forward 6 months …
At the end of March, Tom Aposporos, President of the Longboat Key Chamber, approached us about designing a new website for the LbK Chamber and LbK, Lido Key, and St. Armands Key Visitor Center. A classic visionary, Tom wanted to create something revolutionary and challenged us to re-think every aspect of the site, from the homepage …
Longboat Key Chamber: Identity, Tagline, Website Read More »
It seems every designer these days claims they are all about branding. Branding has become a buzzword to grab your attention and impress you with expertise the provider may or may not have. Because of this, there is a lot of misinformation and confusion out there. Here is a quick guide to what branding is, …
Create a “sticky” homepage to increase conversions, reduce bounce How many times has this happened to you: You click on a link, land on a homepage, and suddenly you are a deer in the headlights, staring at a page with so much clutter you have no idea where to go to get the information you are looking …
Michael’s On East is celebrating 25 years as the premier choice for dining, catering, and international wine sales in Sarasota Fl. To mark the occasion, Michael’s wanted to reinvent themselves with a fresh look that would attract new clients who may not have discovered all that Michael’s has to offer but still speak to the …
Michael’s On East: Rebrand, identity, advertising, print collateral, signage Read More »
PROJECT: Hotchkiss Magazine The alumni magazine for The Hotchkiss School, one of the top-5 prep schools in the U.S., needed greater impact than its current black and white publication was delivering. As the school’s primary marketing tool, it was vital for making the school experience come alive for alumni, parents and potential students. We begin every …
The American Advertising Federation Suncoast wanted a fresh concept and a new look for their annual ADDY Awards show. To encourage members to enter the competition and support the Federation, the theme would need to focus on the myriad categories available for entry. Because the ADDY Awards showcase the best creatives in our community, the …
March 5, 2012 (Bradenton, FL)—Boost Studio received four ADDY awards in the 2012-2012 American Advertising Federation-Suncoast competition, and an AMY award for getting the highest score in one professional entry category. Over 400 entries were judged in this year’s competition. Boost earned a Gold ADDY and the AMY award for their design of the ShowOff …
Bobbie Ayers, owner and creator of ShowOff, an online visualizer for homeowners, had been working on the website for her company for several years. Bobbie wanted ShowOff to expand into ShowOffPro, a lead-generation tool for contractors, manufacturers, and realtors, so homeowners could not only see the changes they could make to their homes online, but also learn …
Carpe Diem is an extraordinary boutique guesthouse in Provincetown, Ma. Carpe’s former identity, website, and collateral was inconsistent, confusing, and uninspired. Moreover, it did not capture the distinctive personality of this Euro-Asian influenced gem. We began the carpe re-brand with the identity, the cornerstone of a brand’s re-design. We selected a serif font with …
