Boost Studio Lexicon

A Graphics Interchange Format is a type of graphic file used for file compression to reduce transfer time and can store text and graphic images up to 256 colors. See also: jpg, tiff

A raster image is a way to represent photos or illustrations as digital images. If a raster image is enlarged too much, it will appear to be jagged, fuzzy or low quality. Vectors use points, lines, curves, and shapes to represent images in computer graphics. Vector graphics can be enlarged without a loss in image …

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RGB stands for “Red, Green, Blue” and refers to the three colors of light that mix together to form any color. TVs and computer monitors use RGB to create the images you see on the screen.

The empty space in a design or layout that acts as a calm space that keeps the layout from becoming cluttered. The more white space in a design, the easier it is for the viewer to focus on the most important elements.

To bind sheets by trimming at the binding edge and gluing them to a paper cover. Perfect binding puts all the pages or signatures together, roughens and flattens the edge, then a flexible adhesive attaches the paper cover to the spine. The spine always has a flat edge and paperback novels are an example of …

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To bind by stapling sheets together where they fold at the spine. Securing loose printed, folded, and nested pages with stitches or staples down the middle of the fold (the spine) is known as saddle-stitched binding. The sheaf of papers or signature may be stitched with thread or staples. The name comes from the device …

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the graphic symbol used to identify a company or product which may include words use it in real life: your logo is not your identity or your brand but it is a part of both. Lets use a famous brand, identity and logo as an example: Pepsi. The logo of Pepsi includes the circle symbol …

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A file of ideas and inspiration to refer to when starting a new project. A designer swipe file may contain logo designs, interesting layouts, website navigation, typefaces, or stock photos

A full-size version of an original design, with all the type and images in place, sometimes shown on the actual paper on which the piece will be printed. The mockup shows the way a printed piece will fold, align, and trim and is a representation of the way the final piece will appear when printed.

Folding paper by bending each fold in the opposite direction of the previous fold creating a pleated or accordion effect. This works well for brochures that have a lot of graphics or photos with small blurbs of information that needs to be presented in an easy-access format with a small footprint, like those on a …

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