a rough draft or preliminary layout of a proposed design initially presented to the client to show the placement of text, images, and other design elements use it in real life: Designers show comps to clients so they can see various design ideas and a rough estimate of how the layouts will look when finalized. …
The quality of an image and how well it reproduces. In printing, it refers to the number of Dots Per Inch (DPI) printed on a page. Generally, the more dots per inch, the better quality the image. In websites, it refers to Pixels Per Inch (PPI) on the screen. use it in real life: Designers …
a single fold brochure made by folding the paper in half making four panels This type of fold is used for brochures, greeting cards, postcards, and business cards. It gives you a front and back with two inside pages. See also: single fold, tri-fold, gate fold, zig-zag fold, barrel fold, french fold, map fold, accordion …
made by folding a sheet of paper in half twice in the same direction making eight panels. The last two panels need to be slightly smaller than the outer panels to fold properly inside the outer two panels This works well for programs and, of course, maps. See also: single fold, tri-fold, gate fold, zig-zag …
The outside two panels must be the largest, and each successive panel beginning with the 3rd must be about 1/16” smaller than the previous panel to fold properly. This works well for brochures that have a lot of information that can be segmented on each panel, or one big image that can spread across the …
Folding the paper in thirds creates six panels with the right panel tucked inside the panels created by the first fold This works well for brochures that have an average amount of information and graphics/photos to present in a cost-effective format. It gives you a front “cover” panel, a large inside of 3 panels that …
the style or design of alphabetical and numerical characters unified by consistent visual properties use it in real life: Lets say you want to type an email. You go to the font folder which holds all of your typefaces of various sizes and kinds. You select Times roman 12 point. Times is the typeface, and …
Folding paper in thirds in “zig zags.” It opens like an accordion in the shape of a “Z”. The “Z” style offers an advantage for multi-page letters to be collated and hand inserted for mailing. Because the pages nest together, the letter is opened with the pages in sequence. See also: single fold, tri-fold, gate …
Folding a page in half in one direction and then folding it in half again in the opposite direction. After folding it makes a total of eight panels. This works well for greeting cards and wedding invitations as well as maps or posters. See also: single fold, tri-fold, gate fold, zig-zag fold, barrel fold, accordion …
a pull-quote; an excerpt from an article that is duplicated in a large font alongside the article use it in real life: can be used as a graphic element to enhance the layout of the page as well as to grab the reader’s attention to an important point in the story See also: pull-quote
