nonsense or dummy text, often set in greek or latin use it in real life: greeking is used when a layout is in development and the content of actual text is unavailable. This allows the designer to show how the text will eventually appear regarding placement, typeface, size, style, color, etc. Later in the design …
An especially permanent, durable acid-free paper. Archival paper is meant to be used for publications of high legal, historical, or significant value. With a quality lifetime of 100 years or longer, archival paper is often used for critical, permanent records that must be kept for many years. Archival paper may also be used for fine …
Paper which has had the acid removed from the pulp so that it has a neutral 7.0 pH (or above). The acid normally found in paper can discolor it over time and turn it brittle. Photos printed on papers with acid will be altered and can fade and even eventually disintegrate. Paints and items that …
Cross hair lines or other targets that help keep printing in register. Used for positioning films in register, or for registration of two or more colors in process printing. See also: crossmarks, position marks.
A printing method where a color image is separated into 4 different color values (called a color separation) by the use of filters and screens. This used to be done with photographic film on a graphic arts camera, but is usually done digitally with software now. The result is a color separation of 4 images …
Trapping digital files is the process of compensating for misregistration on the printing press by printing small areas of overlapping color where colors meet. If you are printing on an ink jet printer, the color goes where it should. When printing on a press, registration problems can occur easily with each run through the press. …
The density of a color or the density of a piece of paper. The opacity of an image or object can range from transparent (0% opacity) to opaque (100% opacity). The measure of opaqueness or how much you can see through a graphic or a piece of paper is its opacity. The more fibers or …
the creative process that combines art and technology to solve visual communication problems. use it in real life: Lets say you want to promote your business by reaching out to the marketplace to tell them who you are, what you offer, and where you are. How do you do that? You could stand on a …
This term is a carry-over from newspaper publishing. “Above the fold” refers to content on the upper half of the page (above the actual fold in the paper). In web design terms, “above the fold” refers to the content that is above the point first viewable to the website visitor in their browser (viewers would …
A color matching system used by the printing industry to print spot colors. Most applications that support color printing allow you to specify colors by indicating the Pantone name or number. This assures that you get the right color when the file is printed, even though the color may not look right when displayed on …
