Darwin’s Peruvian Restaurant wanted to create a sister company for its new brewery and line of independent beers. They asked us to show them branding ideas for a new website, beer labels, advertising, and merchandising that would establish Darwin as a national brand.
Drawing upon Darwin’s heritage, we played with ancient Andean iconography but with a contemporary twist on the symbols. The beer can labels were designed with bright colors and cool graphics to attract attention in a store refrigerator case or at the bar and the beer tap handle stands-out among any group of quirky independent brew labels. The website design elevates these hand-crafted brews to a gourmet level with tasting and food-pairing tips, recipes for exotic and traditional Peruvian favorites, and a blog page for the brew-master to interact with his fans.
The branding included advertising centered around the message “we never forget our roots” to play off the unique Andean history, flavors, colors, and imagery of this unique brand. Finally we included merchandising ideas for T-shirts, vehicle wraps, and counter cards.