John Cannon Homes asked us to design a “coffee table book” to showcase their extraordinary homes. We suggested a magazine format instead as it could provide a fresh marketing tool with every issue. Also, a magazine could be updated regularly to introduce new homes, discuss design trends, and profile new developments. They agreed and “Live Well” was launched.
We chose a horizontal layout to maximize the area of the photos for optimal views and the type and palette are in keeping with the John Cannon brand. Departments were designed to be flexible to allow for a variations in story length and content, and the features section accommodates large photos and floor plans.