AdFed Suncoast asked us to be part of a public service team to help boost the visibility of a local non-profit organization. A selection committee chose Mental Health Community Centers to be our pro-bono client. Initially we were tasked to develop a simple awareness campaign, but soon after work began, it became a full-scale rebranding project that would include a WordPress website, print and digital advertising and signage.

Because of the stigma that surrounds mental illness, any marketing designed for a mental health center would be quite challenging. The team decided on the concept of “Stepping into the Light” from the shadow of one’s former self, and let us come up with visuals to support it. We designed a butterfly logo as the new mark of the Center to symbolize hope and the rebirth into a life free of mental illness. Then we created all of the marketing components to support the new identity.