OMG! clothing company designs and produces T-shirts and accessories with positive messages that inspire faith, hope, and love. The company asked us to design branding for OMG!, create a logo for their “Child of God” series, and design the catalog for all the T-shirts in the current line.

They were looking for a fun, creative approach and we delivered with a brand in a kaleidoscope of soft colors, thought-balloon shapes and bubbly letters for the exclamation “OMG!”. We chose hand-written type and a halo for the “o” in the “Child of God” logo as a playful look for babies and kids shirts, and the unique cut-out of a shirt shape for the catalog offers a fresh, whimsical approach to marketing a classic product like a T-shirt.