Boost Studio has been involved with PINC Sarasota (People, Ideas, Nature, Creativity) since its 2014 debut in the United States in Sarasota. A year later, the Director of PINC USA, Anand Pallegar of atLarge, Inc., wanted to combine the efforts of PINC Europe and PINC Sarasota into one unified brand.

We were asked to design a website that would work for the global PINC organization as well as for future location expansion. We started by differentiating the global PINC brand from the conferences. This was achieved through a color-specific double navigation in which PINC green represented the global organization and black represented the individual conferences. Visitors would have access to both areas of the site and as more conferences would be developed and added online the design will ensure simple and accessible navigation.

Along with the website design, we were asked to provide all marketing collateral and social media for use by PINC’s Director of Communications, Megan Greenberg. This included Facebook banners, digital and print advertising, and digital slide “pitch” decks.