Carpe Diem and Namaste Spa are world-class properties in Provincetown, Ma. The owners wanted to capture the distinctive personality of their inn and spa with a redesign of their identities, website, marketing, advertising, and merchandising that would work together under one unified brand.
We brought the Euro-Asian influences found throughout the property into the new look. We designed all the components – two separate but related identities, an easy-to-navigate website available in three languages, advertising, print collateral, signage, vehicle wraps and merchandising – as an extension of the brand’s personality.
Note: This site was redesigned in 2015 and can be seen in a separate portfolio profile.
“We were in awe about what Boost Studio came up with and amazed at how responsive they were. It was a pleasure to work with them and to see the impressive new look and feel of the site. Our hits and click-throughs have gone through the sky and our sales have drastically increased since the new site went live.”
Rainer Horn, Owner, Carpe Diem Guesthouse & Spa
AWARD
• Winner of an American Advertising Federation ADDY Award