OMG! clothing company designs and produces T-shirts and accessories with positive messages that inspire faith, hope, and love. The company asked us to design branding for OMG!, create a logo for their “Child of God” series, and design the catalog for all the T-shirts in the current line.
They were looking for a fun, creative approach and we delivered with a brand in a kaleidoscope of soft colors, thought-balloon shapes and bubbly letters for the exclamation “OMG!”. We chose hand-written type and a halo for the “o” in the “Child of God” logo as a playful look for babies and kids shirts, and the unique cut-out of a shirt shape for the catalog offers a fresh, whimsical approach to marketing a classic product like a T-shirt.
“I asked Boost Studio to come up with a really creative look for the OMG! etc. logo, website, catalog and T-shirts that would help us to stand out in the crowd. From the early stages of concept development right through to the final project, Boost got it, Boost did it.”
Helen Brightbill Daruszka, President, OMG!, etc.
AWARDS
• Winner of American Advertising Federation ADDY Award and AMY (Best in Category) Award