Updating a Local Icon
When we moved to Sarasota, we wanted to introduce ourselves to our new community, and that required lots of printed promotion items like name tags, postcards, business cards, brochures, and we chose Coastal Printing Inc. to do the job. They were open to working with perfectionists like us who not only want things done right, but also want it to be produced on-time and in-budget.
Since then, we have worked on many projects together for both local and national clients, some of which won Addy Awards, including Selby Gardens, ISC8, FrameItAll, and La Table Du Chef. We have proven ourselves to one another over the years and we both share high standards and consistently produce quality work. So when it came time for CPI to update its identity, they turned to a trusted partner, Boost Studio.
Already a recognizable icon, CPI did not want to totally redesign the identity and risk confusing clients who are familiar with the logo. We set about designing a typeface that had a similar look, but was easier to read in all sizes, from business cards to vehicle wraps. Also, because CPI has many vertical markets it services, such as promotions, direct mail, and marketing, we wanted to find a way to include them for specific applications. To address this, we created a notched space under the logotype for the verticals to work as a unit with the main logo, but still looks balanced when the logo stands alone. To set the verticals apart from one another, we color-coded them to pair the main logo. The final result is a fresh new spin on the original identity that is now more powerful, memorable and easier to read, with easy to recognize verticals and variable naming options to suit every application.
AWARDS
• 1 American Advertising Federation ADDY Award