What is a responsive website?
As the name suggests, a responsive website is designed and coded to respond to the device it’s displayed on. A responsive site not only automatically resizes a full-size website to fit your device, it reconfigures and simplifies the elements for optimal viewing and easier navigation, and speeds loading time to create an enjoyable online user experience.
I don’t have a responsive website. Why do I need one?
It’s a fact that more and more online visitors are coming to your website via mobile devices. If your website is not responsively designed, it may appear to the user as a tiny version of your full-size site. Users are then faced with having to painstakingly move around the page, enlarging sections as they go, or they get frustrated and bounce off in search of another site that is more viewer-friendly. A responsive site offers a positive user experience across all devices and screen sizes. This is important because it’s impossible to anticipate all the devices visitors will use to access your site. And, since 67 percent of users say they are more likely to purchase from a mobile-friendly website, companies that rely upon online sales or SEO would be smart to make the change to a responsive site.
How does a responsive website increase SEO?
Google prefers responsive websites. Since Google owns 67 percent of the search market share, it is considered to be the authority on SEO. Google says that responsive design is the recommended configuration and industry best practice and when Google talks, marketers listen.
It’s clear that the future belongs to mobile devices. The more ways you can connect with potential customers, and the more enjoyable their online experience, the better your conversions and your sales.